ORDINARY FITS
Launched in 2008 with the concept of "clothing you want to wear even 10 years from now," ORDINARY FITS is a Japanese brand that emphasizes simple designs with a strong focus on silhouettes and sewing. The brand's quality stems from its years of experience at its own factory in Kojima, Okayama Prefecture, a region known for denim production. Rather than chasing trends and producing disposable fashion, they offer clothing that becomes a part of the wearer’s daily life.
Recreating Vintage Denim
The material used is a 14oz selvedge denim that can be worn year-round. The denim faithfully recreates a natural slub texture inspired by vintage denim, and by intentionally avoiding treatments like singeing or skew processing, it offers a more authentic vintage feel.
Additionally, the fabric density has been increased, making it less prone to wear and tear even after repeated washing, allowing you to enjoy the aging process over time.
※ Singeing process: A treatment that burns off fuzz on the fabric surface using a gas burner.
※ Skew processing: Cotton fabrics tend to shrink and warp when exposed to moisture due to the nature of cotton threads. Skew processing compensates for this by twisting the fabric in the opposite direction.
Details that Satisfy Vintage Denim Enthusiasts
The front features a button-fly closure, with the top button and small tack buttons made from iron and custom-branded.
The back pocket has been updated from a single stitch to a chain stitch, a detail found only on vintage denim, adding a unique touch.
Additionally, the denim comes with an original bandana. Showing just a bit of it from the back pocket adds a nice accent to your outfit.
When you roll up the hem, the iconic selvedge detail, also known as the “red ear,” peeks through. This classic look brings a sophisticated touch to your footwear.
Relaxed Fit for the Modern Man
Compared to the standard type, this loose silhouette provides more room around the waist and thighs. The high rise offers a secure and comfortable fit. A slight taper makes it easy to pair with various outfits, making it a versatile and essential piece for your wardrobe.